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sasha@inspiredteentherapy.com | 888-945-8207



About Sasha Ayad, M.ED., LPC

Sasha Ayad is a Licensed Professional Counselor who works in private practice, and has treated adolescents for over 13 years. Her work focuses on teens and young adults struggling with issues of gender dysphoria and gender identity. She became interested in the sharp rise in teenagers who declare a trans identity for the first time during adolescence. She discovered, through working with hundreds of families, that teens were developing gender dysphoria only after adopting a transgender identity. She questions the practice of medical transition for children and teenagers, and her clinical work focuses on developmentally appropriate, least-invasive-first talk therapy.

Sasha has been working with gender-questioning adolescents in individual therapy since 2016 and has consulted with over 900 families and parents. 

Here are several ways she offers support to ROGD parents:

  • On Substack, she writes monthly articles which are available for free (though paid subscriptions support her work and are much appreciated)

  • Sasha has co-authored the book When Kids Say They’re Trans 

  • In her Private Parent Membership Group (on SubscribeStar),  she has built a robust library of resources in the form of Essential Topics videos available to the lower tier.  

  • In the highest tier Sasha’s group, parents can attend intimate live monthly Q+As — here, Sasha selects and answers questions submitted by parents. With selected questions, Sasha invites parents to join her as they talk through various scenarios, challenges, and stuck points. 

    • Common themes in both the Essential Topics and Q+A tiers include communication strategies, managing affirming school staff or therapists, holding parental authority, and setting boundaries.  

  • The most in-depth strategy and coaching takes place during 1-1 consultations after parents submit a detailed intake form to help Sasha understand the context and details of each unique family situation. 



Sasha’s previous work experience includes:

  • School counselor for middle- and high-school students at a charter school for underserved communities
  • Behavioral therapy with children on the autism spectrum
  • Individual and group counseling for women and children impacted by domestic abuse and sexual violence
  • Developed and ran the first counseling program at a large state supported living facility for adults with intellectual disability

Sasha holds a B.S. in Psychology and an M.Ed. in Counseling Psychology.

Curriculum Vitae available upon request.

How I Came to Work with Gender + Identity Issues

In 2014, I was a school counselor working with low-income and at-risk youth. There, I founded and led our first GSA, or Gay-Straight Alliance. It attracted students from multiple grade levels and the group was full of bright, creative, and engaged kids – truly inspired teens. I always tried to be watchful and nuanced when framing our discussions because of how sensitive and impressionable teenagers are. I quickly noticed that the kids were expressing a lot of confusion. Specifically, they got into animated conversations about the growing list of divergent (and sometimes bewildering) gender identities and sexualities being introduced by mainstream LGBT advocates. I remember one meeting in particular: a girl told the group about a set of bracelets she had seen online. Each one is a different color, worn to supposedly indicate what gender you are “identifying as” that day – so others know what pronouns to use when addressing you. She seemed puzzled and asked us, “I mean, how exactly can you feel like a boy, or a demi-girl, or non-binary? Are they talking about emotions, like if I’m feeling kinda angry and aggressive, does that mean I’m identifying as a guy that day? Or like, what kind of clothes I am wearing?” Other students chimed in, agreeing, and we had a thoughtful and interesting conversation about what it could mean to have a gender identity. We couldn’t reach a satisfying conclusion, perhaps because gender identity is complex and multifactorial.

Interestingly enough, a few years later, one of the young women who couldn’t even fathom the notion of gender identity, now suddenly claimed she had a new one herself – she had come to identify as a “trans boy.” Apparently, she had made this self-discovery after spending a lot of time online trying to learn more about gender identity, precisely because she didn’t understand it and wanted to be a good ally.

The iatrogenic nature of this cycle seems clear and deserves more research, but mainstream medical and mental health organizations have been largely silent about the potential causality in this relationship. I have been speaking up about this phenomenon since 2016. Through appearances, writing, workshops, and my podcast, which I co-host with Stella O’Malley, Gender: A Wider Lens, I advocate for psychological exploration first, rather than starting with a social and medical “affirmation.”

What parents say about Sasha's work